The Art History Newsletter

Deitch the new Hopps?

by | 14 January 2010 | Museums

Apparently some museum has a new director. Passing comparisons have been made to another dealer-turned-director: Walter Hopps. This 2005 essay by Ken Allen describes Hopps’ difficulties balancing art and commerce and navigating between the cultures of New York and L.A.:

… Edward Kienholz’s 1959 piece, Walter Hopps, Hopps, Hopps, is a cunning assemblage portrait of his business partner, but one which literally embodies the contradictions that Ferus quickly came to represent as the contemporary art market developed in Los Angeles … As Hopps’s founding partner in the Ferus Gallery, only Kienholz could make such a biting caricature and perhaps only he was willing to challenge the shift in the gallery’s direction, from a cooperative arrangement devoted to the California avant-garde to a commercial endeavor positioning itself to represent New York artists in Los Angeles. … Shortly after this piece was made in 1959, in fact, Ferus opened the 1960 season with a show entitled 14 New York Artists that included works by deKooning, Kline, Pollock, Newman, Rothko, Hoffman, Motherwell and others. This was the first time Ferus had shown work other than that by Los Angeles and San Francisco artists. By this time, the gallery had moved across the street in a new, more professional space designed by [Irving] Blum. As Hopps remarked at a recent museum talk, the new Ferus space “was slicker than deer guts on a door knob.”