The Art History Newsletter

‘How Pleasure Works’

by | 23 June 2010 | Books, Theory

According to the Guardian:

Ten years ago researchers in America took two groups of three-year-olds and showed them a blob of paint on a canvas. Children who were told that the marks were the result of an accidental spillage showed little interest. The others, who had been told that the splodge of colour had been carefully created for them, started to refer to it as “a painting”. Now that experiment – conducted by Paul Bloom, a Yale academic, and psychologist Susan Gelman – has gone on to form part of the foundation of an influential new book that questions the way in which we respond to art. Bloom’s study, How Pleasure Works, which will be out this week, argues that there is no such thing as a pure aesthetic judgment.

The Sunday Times writes:

[Bloom's] most important point is that humans are “born essentialists”. We see everything as possessing “an underlying reality or true nature that one cannot observe directly, and it this hidden nature that really matters”.

Bloom discusses his book with Freud: Inventor of the Modern Mind author Peter D. Kramer in Slate.