by Jon Lackman | 11 August 2010 | Americas, Books
The hefty new book The Totem Pole: An Intercultural History by Aldona Jonaitis and Aaron Glass appears to be the definite take on this fascinating subject. Exploring the pole’s origins along the Pacific Northwest coast as well as its afterlives in aboriginal and popular culture, this book “is situated comfortably within the transdisciplinary field of visual culture studies,” melding history, art history, anthropology, and media studies:
[F]or the Native chief who erected a pole originally, the totem pole is a material record of the privilege that his extended family has to depict certain images, and of the lavish potlatch – a feast at which valuables are distributed by the hosts to the guests – that celebrated the pole’s raising and enhanced the host’s standing in his community … Although aesthetic sophistication may confer additional prestige on a pole’s carver or owner, totem poles were and are not typically objects of artistic contemplation, much less worship, for the communities from which they come … The inhabitants of the [Pacific] Northwest Coast developed cultures quite distinct from those of aboriginal people elsewhere in North America … It was among these hierarchical societies blessed with abundant, easily carved cedar that the totem pole developed … They likely developed in one particular region, around Haida Gwaii (the Queen Charlotte Islands) … There were and are variants … “memorial poles” … “mortuary poles” … “welcome posts” placed at the entry points of villages, and “shame poles” or “ridicule poles” erected to humiliate or challenge rival chiefs …
[P]oles generally depict heraldic crests representing beings that, in the past, had interacted with an ancestor and given him the privilege to portray their identifying image … However, in the contemporary popular imagination … totem poles have become signifiers of a great nation, inspirations for poetry and song, symbols of generalized indigeneity, exoticisms appropriate for fashion, strange elements in advertisements, and props for the most unlikely of film scenes … Many misconceptions have followed these poles … [P]oles do not tell narrative stories that can be “read” from top to bottom or bottom to top like a comic strip or hieroglyph … [P]ositions of figures on the pole have little bearing on their significance, despite the cliché “low man on the totem pole”: in fact, some groups put the most important family crest on the bottom, at eye level. Neither are poles suffused with spirituality, despite repeated attempts to portray them as such … Even the name “totem pole” is based on a misunderstanding … [Anthropologists] defined the totem as a particular lineage group’s protective animal that cannot be slain or eaten … However, animal images on Northwest Coast poles represent family crests or narrative characters that are neither protective nor subject to culinary taboo.
